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About the Course

This nine-day course is aimed at designers who wish to work in, or who are new to, the retail sector and who need to improve their knowledge and creativity in their approach to store layout, interior design and point of sale. You will complete realistic briefs based on some key landmark London stores, both large department stores and smaller boutique shops. You will improve your drawing, model-making and presentation skills and develop your critical awareness to retail spaces as you experience them on visits to places of interest. You will learn about the history of retail design in relation to fashion, food and home-wares, and be introduced to brand awareness and the visual communication languages that have been developed in contemporary stores. Upon conclusion you will have a keen understanding of retail design in London and a portfolio of research, concepts and finished design work that will become a valuable tool in future work or studies. The course will comprise of lectures, group discussions, critiques, visits and guest lectures, as well as work in the studio on projects that may be on your own or in teams of designers..

Course Leader

Jonathan Baker is Course Director on several design courses relating to interiors and visual merchandising at the London College of Communication, a sister college of Central Saint Martins within the University of the Arts London. Jonathan also writes a visual merchandising blog: www.retailstorewindows.com

Topics Covered

Creating visually stimulating environments, Graphics and signage, Model-making, Product handling, History of mannequins and dressing and handling. Visits include Adel Rootsteins factory and showroom, Proportion factory and showroon, Concorde Graphics, iGuzzini, Materials Lab and Madame Tussauds design studio.

Who Should Attend?

This course is ideal for anyone studying a relevant design discipline or working in the retail industry and who wants to improve their research abilities, presentation skills and creativity.

Tutors

Jonathan Baker