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About the Course

During the first nine days of your studies you will learn the fundamentals of fashion styling. You will develop techniques of sourcing garments, accessories and props, learn to work within a team with live models and to tight deadlines, as well as undertaking individual creative projects. You will have London as your key reference point and you will use the college and the surrounding public spaces to create amazing fashion images. You will learn about the fashion magazine business in the UK, both the glossies and the more independent art-based magazines, and identify the differences that their editors demand. The course will be practical and fast-paced with talks from stylists already working in London, and is ideal for anyone who wants to take their first steps in the fashion industry. The work that you create in London will be key to the success of your studies in Milan. The second stage of the course will further develop your knowledge and skills in fashion styling but this time in a Milan context. You will be introduced to all the elements that must be taken into account to attract media attention. Technical training in the field of fashion styling will include how to create a new image for a body and its clothes, and how to use make-up techniques, hair shapes, location, light and photography to inform and persuade the customer. Styling is about creating a concept that represents fashion dreams, and during your time in Milan you will develop a project for a fictional fashion magazine and its related editorials. For both parts of the course you will have to be motivated and curious, ready to work as individuals and in groups. An attitude of active participation in the seminars and studios is essential. No specific skills are necessary but candidates should be prepared to work hard and fast and experiment with new ideas whilst also having lots of fun. A digital camera is strongly recommended because your final presentation in Milan will involve photography, video and graphic techniques.

Course Leader

Aimee McWilliams is a graduate of Central Saint Martins and Associate Lecturer within the BA Fashion Design department. In 2007 she won the prestigious Scottish Designer of the Year Award. Find out more and view her collections at www.aimeemcwilliams.com. Dean Sidaway is a graduate from the MA womenswear fashion course at Central Saint Martins, a fashion stylist and design consultant working in London. He also teaches on the Foundation course at Central Saint Martins. Orietta Pelizzari is a fashion and design curator. She develops trend forecasting and creative image research for luxury fashion apparel and accessories, furniture design, marketing, technology and media-communication fashion applications. Her company Mattori is a trend forecasting studio based in Milan.

Topics Covered

Trend reports and mood-boards, Mannequin experiments, Working with photographers, preparing a shoot and critiquing the work, Industry project and research presentation, Final presentation of finished project, Museum visits, market visits and lectures from guest speakers.

Who Should Attend?

Anyone who is new to fashion and the industry and who is considering future studies in design, styling, marketing or promotion within fashion. It is an ideal experience for inquisitive and independent students who can work on their own and in teams to creative briefs and strict deadlines.

Tutors

Orietta Pelizzari
Aimee McWilliams and Dean Sidaway (London)