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About the Course

Throughout these nine days you will be immersed in London life and all that makes the city a cool and vibrant place to be. You will see London as a source of inspiration, exploring the culture that will be significant in global trends, making informed artistic choices and researching current and future markets. You can ask yourself questions about where the next generation of artists and designers are generating their ideas, how places once cool are now out of date and where the in-crowd are hanging out.

The places you will visit will include art, culture, architecture, history, landscape, food, shopping and music. You will visit exhibitions, museums and view films, and discover places that will not be found in the guidebook. You will experience London from a multi-disciplined design perspective, so if you are interested in trends, both past and future, and wish to develop your research skills then this course will be ideal.

For a previous 'cool hunters' blog visit:
coolhuntinginlondon.blogspot.com

Topics Covered
Research project throughout (based on themes of colour, culture and/or architecture). Individual or in teams. Presentation of outcomes.

Who Should Attend?
The objective of the course is to experience London with a like-minded group and to gain confidence in expressing and experimenting with your ideas. The course is therefore aimed at students who have a natural curiosity, like travel and have an interest in design and fashion.

Course Leader

Aimee McWilliams is a graduate of Central Saint Martins and Associate Lecturer within the BA Fashion Design department. In 2007 she won the prestigious Scottish Designer of the Year Award. Find out more and view her collections at www.aimeemcwilliams.com. Dean Sidaway is a graduate from the MA womenswear fashion course at Central Saint Martins, a fashion stylist and design consultant working in London. He also teaches on the Foundation course at Central Saint Martins. Orietta Pelizzari is a fashion and design curator. She develops trend forecasting and creative image research for luxury fashion apparel and accessories, furniture design, marketing, technology and media-communication fashion applications. Her company Mattori is a trend forecasting studio based in Milan.

Topics Covered

Trend reports and mood-boards, Mannequin experiments, Working with photographers, preparing a shoot and critiquing the work, Industry project and research presentation, Final presentation of finished project, Museum visits, market visits and lectures from guest speakers.

Who Should Attend?

Anyone who is new to fashion and the industry and who is considering future studies in design, styling, marketing or promotion within fashion. It is an ideal experience for inquisitive and independent students who can work on their own and in teams to creative briefs and strict deadlines.

Tutors

Aimee McWilliams and Dean Sidaway (London)